Marketing your website:Keyword

Do not assume the keyword !

1. Marketing your website using keywords is an essential aspect of search engine optimization (SEO) and can help improve your website's visibility in search engine results. Here are some steps to effectively market your website using keywords:

2. Keyword research: Begin by conducting keyword research to identify relevant keywords and phrases that your target audience is likely to use when searching for products, services, or information related to your website. Use keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to find popular and relevant keywords in your industry.

3. Target long-tail keywords: Long-tail keywords are more specific phrases that usually have lower search volume but higher intent. Targeting long-tail keywords can help you reach a more targeted audience and face less competition. For example, instead of targeting the broad keyword "shoes," you could target the long-tail keyword "women's running shoes for flat feet."

4. On-page optimization: Optimize your website's content, including page titles, headings, meta descriptions, URLs, and body content, with relevant keywords. Ensure that the usage of keywords is natural and does not compromise the readability or user experience of your content. Avoid keyword stuffing, as search engines may penalize such practices.

5. High-quality content: Create high-quality, informative, and engaging content that incorporates relevant keywords naturally. Develop blog posts, articles, guides, or videos that provide value to your target audience. Use keywords strategically throughout the content, including in headings, subheadings, and the body, but ensure it flows naturally.

6. Internal linking: Utilize internal linking within your website by linking relevant pages or blog posts together using anchor text that includes keywords. Internal linking helps search engines understand the structure of your website and improves user navigation.

7. Backlink building: Earn high-quality backlinks from reputable and authoritative websites in your industry. Backlinks act as "votes of confidence" for search engines, indicating that your website is valuable and trustworthy. Seek opportunities for guest posting, partnerships, or collaborating with influencers to generate backlinks.

8. Local SEO: If your website targets a specific geographic area, optimize it for local search. Include location-specific keywords in your content, meta tags, and create a Google My Business listing. Encourage customer reviews and ensure your NAP (Name, Address, Phone Number) details are consistent across all online directories.

9. Regular updates and monitoring: Continuously update and refresh your content to keep it relevant and up-to-date. Monitor your website's performance using analytics tools and track keyword rankings to identify areas for improvement.

10. Social media optimization: Incorporate relevant keywords in your social media profiles, posts, and hashtags. Optimize your social media content to improve its visibility in search engine results and attract relevant traffic to your website.

11. User experience optimization: Provide a seamless and user-friendly experience on your website. Ensure fast loading times, mobile responsiveness, easy navigation, and engaging visuals to encourage users to spend more time on your website and explore further.

12. Remember that keyword optimization is just one aspect of a comprehensive SEO strategy. It's important to focus on creating valuable content, building a strong online presence, and providing an excellent user experience to maximize the impact of your keyword marketing efforts

Maximise your business online

1. Build a professional website: Create a well-designed, user-friendly website that showcases your products or services. Ensure it is mobile-friendly, optimized for search engines, and includes clear calls-to-action.

2. Search engine optimization (SEO): Implement SEO techniques to improve your website's visibility on search engine result pages. Optimize your content with relevant keywords, create quality backlinks, and improve your website's loading speed.

3. Content marketing: Develop a content marketing strategy to create and distribute valuable content. Write blog posts, create videos, infographics, or podcasts to engage your target audience and establish your expertise in your industry.

4. Social media marketing: Leverage social media platforms to promote your business, engage with your audience, and build brand awareness. Choose the platforms that align with your target audience and share relevant content regularly.

5. Paid advertising: Consider running online advertising campaigns, such as pay-per-click (PPC) ads on platforms like Google Ads or social media ads on platforms like Facebook Ads. Set clear goals, target your audience effectively, and track your ad performance.

6. Email marketing: Build an email list and implement email marketing campaigns to nurture leads and engage with your existing customers. Send personalized and relevant content, promotions, and updates to maintain customer relationships.

7. Customer reviews and testimonials: Encourage satisfied customers to leave reviews and testimonials on your website or review platforms. Positive reviews help build trust and credibility, attracting new customers.

8. E-commerce and online sales: If applicable to your business, set up an e-commerce platform to sell your products or services online. Streamline the purchasing process, offer secure payment options, and provide excellent customer support.

9. Analyze and optimize: Continuously monitor your online performance using web analytics tools. Analyze user behavior, track conversions, and identify areas for improvement. Use this data to optimize your strategies and make data-driven decisions.

10. Engage with your audience: Respond promptly to customer inquiries, comments, and feedback on your website and social media channels. Encourage conversations, build relationships, and show your commitment to customer satisfaction.

11. Collaborate and network: Seek opportunities to collaborate with other businesses or influencers in your industry. Guest blogging, joint promotions, or partnerships can help expand your reach and attract new customers.

Introduction to Online Business

Well, how do you get started in online business ?. The inovation and faster internet connection and powerful online tools has resulted in a new e-commerce business. Online business offered so many advantages to everyone especially companies and customers as a solution to reach customer or user directly.

Big opputunity await online busines enterpreneur on the internet and cost-effective, attractive system which result succeed in online business. This is why I created this blog. It will help many online busines enterpreneur to get basic idea and to plan the business strategies in a faster, accurate, effective and systematic. You will get the clear picture on how to choose the right domain, email, newsletter and more.

Today we can find to many technologies for our needs. With different of pricing, terms and capability. We should choose the right one and the best suit to our business. I will to explain in straightforward, easy to understand and finally bring more customer to visit your website daily, weekly, month and yearly.
The most importantly, we should adopt technologies which only help our business and do not put much pressure on that and we should think strategically about doing business online to make our business more efficient.

Why I choose writing in blog instead of writing a book ? Why I need to give the information for FREE ! of charge? May be this is question that most of people will asking. No mater how the answer is, I will try my best to give something valuable to human community and if anybody would like to donate, please visit my donation column and this will make more valuable to the contents of the blog. Thank you visiting my blog.

What is online internet marketing ?

Online internet marketing can be defined in many way depends on the knowledge of on whom you ask. To me internet marketing consist of complete online tools such as website, advertisement, toolbar, affiliate, newsletter, broadband connection and so on. The main purpose of online internet marketing is to promote the business via online or offline and finally will increase sales. Although the world market give more attention to multi-million dollar internet business deal, there are so many successful small business around the world. Remember before arrival of the internet, most of the information about the business, products and services was deliver to customer by third party local agent in brochures, pemplate and leaflets.
Now, information about most of the product easily can be access or download from company's website.Customers will have an option to join the mailing list, newsletter or forum even make a community among registered customer. How powerful internet marketing ? So now it the right time to make use of internet to work for your business. Utilise all the resource you have like technology, main power, systems, money or anything that can help the business to grow up. Think 'efficiently'.

The basic of internet marketing:Internet connection, domain, hosting, website, blog, affiliate and shopping cart

Every successful online business should have their basic tools to run the business on the internet.Creating a website and blog can provide a basic foundation for your online business and both methods are very popular now a days. Does your business really need a blog?

Internet connection
Internet access is the first step to think about. Fast internet connection or broadband(256Kps till 8Mbps)is more advantage compare with a dial up connection 56Kps).Choosing the right internet provider will maximize the business output.

Domain name (DNS)
Once internet connection in placed, next think about the suitable domain name. Domain name just like your name and can be easily subcribe from any telco company and internet provider. Domain name also called as DNS (Domain name server). Domain name (example, www.google.com) actually represent by IP address after translate by DNS (Domain Name Server). The domain ending with .com is belong to US, .uk is belong to United Kingdom, .com.my or .my is belong to Malaysia and so on. Choosing a right domain name will represent a good look and professional of your business.Domain name must not have taken by anybody and maybe difficult to get domain name you want it. Remember to register the domain name under your name otherwise you will not have full control and easily can lost the ownership of the domain. Please consider this when choosing the domain name.
1. Choose domain name that is easy to remember by customer - Domain name similar to your business will be better
2. Make it short and simple - The shorter name will easy to remember compare to the longer and easy to remember,less miss type when typing into URL link and look more professional.
3.Avoid suffix, prefixes and numerals - Suffix (example birds,opened,books); hyphens (example five-hundred, miss-world, etc).
4.Use Top level domain name - Use a top level domain name that your customer are likely to be used. Generally, .com,.my or .org. Avoid .biz,.info,.cc although it look like a business terms but customers don't like it.
5. Register more than one domain name - If possible try to get more than one domain because it worth it to get domain ending with .com.my to represent your country and also for global (International).

Hosting Company or Web Hosting
Next is to choose the web hosting company with good package web space for your domain. A good web hosting company will provide:
1.Web space - Amount of space on the server hosting for your use.Don't look for a bigger space because it easily can be upgraded and few megabyte is more than enough.
2.Windows or Linux Server - Windows is commonly use for web hosting company since almost people prefer windows base. Unix or linux will basically use for professional who would like to custom the script due to demand for a large business. Doesn't matter which one you use but consider the price and the availability.
3.Database - Database like MySQL, Oracle, PostgreSQL are commonly use to store details information, query, structured and can be easily access. If you require the database, please consider choose at least MySQL since now a days a lot of application require MySQL to work perfectly.
4.Bandwidth limit - High bandwidth allowed your website offer variety such as download option, picture storage but remember the bandwidth an be upgraded if needed.
5.Allow scripting - Scripting is very important to make your website elegant and run smoothly. Make sure your web hosting allow the script to be run. Comman use of script (example PHP,ASP.net, PERL).
6.E-Commerce and Shopping Cart - Make sure all shopping software that you use are include the security (SSL, https). SSL (secure socket layer) will protect the data send and encrypt during transmission. The SSL very important if your website deal with credit card payment.
7. Customer service and after sale support - Web hosting company should provide a customer service feature since the domain you have bought require setting and you may need some help from them.
8. Free web hosting - Free web hosting is advisable since it look unprofessional but if you really concern about money, you can get it free from various source. Listed below the pro and cons having free web hosting :
-The web services may temporary and you will lost all the information you uploaded in case the web hosting close their business.
-There is no technical support and after sales services. No guide provided in case you really need guidance especially for beginner.

Website or Web page (Both are the same)
The main laguage of the web site HTML (Hypertext Markup Language. It consist of special tags which are used to indicate line, paragraph, border, link, image, column and so on). Learn on how to create a web site tutorial can be found at www.w3schools.com. Creating a website gives your company high reputation and make your business look professional and give special customer attraction to visit your website. No hassle work since customer will get all the information directly without calling you up all the time. Please make sure all the basic item were include (such as products, how to contact, support, help etc).Create your checklist
1. How complex your website - Start simple contains of overview and short description of your business. It should staright forward of your company and products or services that you offers.
2. How many e-mail do you need to configure ? - If you have a lot of staff, it is important to include all the help desk email but email policy should clearly stated otherwise it could cause a big problem to your company due abuse of company e-mail
3. Who is your audience ? - What kind of visitor you would like target (student, old, young, tanager, male, female)
4. What is your website target ? - Your main target might be to give after sales support to your existing customer or to explain the information of your products hence customer will buy your products or services from you.
5. How often the website updated - In regular basis (everyday or every week) depends on contents (products change, news and so on).
6. Will there be online order and credit card payment ? - Now a days, most of the website include this feature who want to order online by using their credit card

Blog
A blog work like a journal that normally updated in regular basis (daily or weekly. It have become popular recently and work perfectly for up to date information. With new browser (Internet Explorer 7.0) a feature called RSS is integrated to allow visitors to subscribe to a blog's feed.

Affiliate
Is affiliate suitable for your business ?. Affiliate means having another page (the affiliate)from your same website and give third party website owner to share your revenue that result from customer clicking or buying on the provided link

Shopping Cart
Shopping cart work similar like you buying a product in the shopping complex and put it in the trolley and checkout to the cashier but online shopping cart will record all the items which your customer is interested in, finalize and ready to pay it. Every shopping online business should have this to managing the order online. Advantage of shopping cart include:
1. Low operations cost and looks professional
2. No need physical company set up
3. Very easy to maintain and less main power or staff
4. Buying and selling 24/7
5. International business - there is no theoretical geographic limitations.

Building the internet marketing tools

Let's face it. Whether you decide to run small business or multi-million dollar business being in business marketing is very important. You can have amazing products or services but if you don't know about it, you will never sell the products to anyone. Here come how important the marketing tools in your business. Without marketing tools you have nothing. Be very clear about what your goals to archive in online business before you start marketing your business. You must able to think how your customer reach your business through internet and how to handle question and answer comes into your web site. What about buying trends ? If you can stay in touch with customers and keep them informed about your products and updates, they are become and remain as your loyal customers forever.